Selling the Vanguard

The San Francisco Symphony has a series called Soundbox aimed at attracting a younger audience with a ‘cooler vibe’ than we’re told classical concerts have. Great. It sounds, and looks interesting. It is elegantly made, and executed, with intelligent, compelling musical programming. Sure it’s dressed up with nice lights, a gig ambience and the hope of drawing in people conscious of the cool, but why wouldn’t those be good things? They’re doing good work and even extending everyone’s musical horizons on the way. It served to highlight my uncomfortableness with a similar project closer to home.

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Selling the Vanguard